For more than a decade, I’ve worked in the glamorous, competitive, fast-paced – and it must be mentioned, highly superficial – world of fashion and beauty. And as a result, I’m an everywoman: I’m a writer, a strategic content marketing director and thought leader.

I’ve reported front row and backstage at several fashion week seasons in New York, London and Paris, written for women's lifestyle websites such as ELLE Canada, Good Housekeeping, Refinery29, VOGUE India, and The Huffington Post to name a few, and worked on digital beauty marketing projects for big beauty conglomerates such as COTY and Shiseido Group. I’ve also worked with celebrities, influencers, models and makeup artists. I sat in boardrooms with beauty brand leaders to decide the fate of eye shadow pots, mascaras, glossy lipsticks and products yet to be created.

No matter which brand or client I’m working with, I like to incorporate mindfulness into my work: sprinkling in purpose, intuitive storytelling and enlightenment wherever possible in my projects and the content that I help strategically produce.

I work with FMCG brand leaders in the fashion, beauty, baby and wellness industry. I understand the power of brands with social purpose and can create disruptive strategy, while still addressing business needs, mindfully.

Let’s create work together that helps inspire.